Bose, Marketing Paper essays

Bose, Marketing Paper essays Bose is the most technological and scientific speaker produced on the market right now. The company, Bose has been around for awhile producing excellent sound systems for homes and cars. Bose has conducted an extreme amount of research on the quality of sound and speakers made around the world to set them selves for ahead of every other manufactures. Their Website, www.Bose.com, is extremely easy to remember. Bose website is pretty technological and requires a certain browsers' plug-in to get to certain parts of their website. Bose gives you their plug-in for free and shows you how to download and install it. With people moving into the twenty- first century computers and online shopping are going to be the wave of the future. Shopping on Bose website makes in easy and they have lower price than what you would get at a retail store. You are able to search for whatever speaker system you desire; all the way from computers, to home theater systems. You dont have to become a membe r to shop on Bose website either, like some other online stereo sites make you do. Target Market = the target market for Bose is more for the middle class and up. The product that Bose offers is high quality sound system equipment; all the way from home theater systems, automobile speakers to computer surround sound. Their web page is set up as a very technological site, meaning that their product is of high quality and a little bit more expensive than if you were to go to Wal-Mart looking for a stereo system. You can see some promotional effort with their car stereo system. Bose uses certain cars like Acura, Audi, Cadillac, Chevrolet, GMC, Infiniti, Mazda, Mercedes-Benz, Nissan and Pontiac to help the target market see where they range. I think the age group that Bose is trying to reach is of an older group starting at nineteen and up. Every one listens to something and they love to listen to it on a good quality sound system. In my opinion,...